Crowler Label

Packaging Design
Whole Foods Market, 2015

The Crowler is a 32-ounce can that is filled, on-demand with draft beer. Whole Foods Market Park Lane was the second location in the company to secure a Crowler system from brewer Oskar Blues. The Beer Specialist, and Speciality Team Leader wanted a unique look over the previous label, created at a Whole Foods Market in Arizona, that would highlight the advantages of the Crowler and at the same time let people know that the Crowler was filled at Park Lane. The black and white color pallet and fonts Garage Gothic and Thirsty Rough were chosen to match the decor and current look of the Park Lane Location.